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CRM: Customer Relationship Management

Sales, Marketing and Customer Service

Start Date: 11/5/2016
End Date: 13/5/2016
Duration: 3 Days 9 AM - 5 PM

Workshop Description

CRM: Customer Relationship Management


Are your customers’ relationships managed in an organized fashion? Does your company have the tools for customer’s relationships management implemented? Do you have a structured plan to converge your customers’ interactions? Identifying your most profitable customers would result in a rapid growth in your company.



This workshop looks at the essential and core requirements for a CRM process that incorporates your company with those of your customers.

Designed for

This workshop is targeted to every individual working in the company who has some sort of contact with the client.

What you will learn

By the end of this workshop you will be able to:

  • Understand the importance of customer relationships
  • Identify the components of CRM
  • Introduce a successful customer relationship management program
  • Describe the factors that can cause CRM to fail
  • Understand the different ways that you as an employee can affect CRM
  • Use the material presented to develop a customer centered approach to your role
  • Identify types of customer and recognize their potential impact on the business of your organization
Follow On Programs:

Customer Service Equals Revenue

Financial Expertise for the Aggressive Professional Module A (FFNFM)

How to Develop, Maintain & Grow your Customer Base (Customer Care Management from A- Z): Cornerstone 2 

Marketing Superstar: Best Case Practices

Relationship Selling to VIPs


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