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Creating New Strategies for Difficult Times

Sales, Marketing and Customer Service

Offered on Demand
Duration: 1 Day 9 AM - 5 PM

Workshop Description

Creating New Strategies for Difficult Times

Do you remember how Gillette was attacked by Bic back in the 1970s? But Gillette didn’t respond and instead invested 1 billion $ in its existing strategy and developed a great and superior product: the Mach 3, which destroyed Bic’s disposable razor blades! In our turbulent and uncertain times, all companies require a strategy that distinguishes them from their competitors and establishes them as successful and reputable in the market.



This workshop’s objective is to introduce the principles of strategy and the necessity of modifying existing plans. It also aims at emphasizing the importance of creating new and inventive strategies which will allow companies to gain competitive advantage.

Designed for

This workshop will benefit managers and decision makers working in the research & development, marketing and creative departments.

What you will learn

By the end of this workshop you will be able to:

  • Understand the importance of strategy and its principles
  • Come up with and pursue new, distinctive and customized strategies
  • Deal with new information thus improve existing strategies
  • Make difficult choices in difficult times
Follow On Programs:

Developing a Marketing Plan

Marketing Superstar: Best Case Practices

Professional Marketing

Quality Care , Service Excellence & More: Cornerstone 1

World Class Launching: All Steps for a Successful Launching of New Products


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