Pricing & Cost Analysis for Marketers

“Bite-Size” workshops are three (3) hours long and designed to provide the maximum value in the minimum time.

Of the four elements in the "marketing mix," price (cost) analysis provides the Marketing Manager with valuable data for decision-making and a practical approach to developing marketing strategies. This workshop examines the concept of the program budget, cost-finding methodologies, the influence of demand, the impact of technology, and budget presentation. Emphasis is given to looking beyond simple numbers and considering pricing within the broader definition of what products cost" - and to whom. Topics covered include:

• What potential cost factors should be identified?
  
• The direct relationship between cost factors and the budgeting process.