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The Role of Marketing

Sales, Marketing and Customer Service
Lebanon


Offered on Demand
Duration: Bite Size AM
  

Workshop Description

The Role of Marketing


“Bite-Size” workshops are three (3) hours long and designed to provide the maximum value in the minimum time.



Are you number one in your market? What will it take to become number one? What is marketing, and more importantly what is the role of marketing in your organization’s success or failure? What will you gain if clients and potential clients are aware of your organization’s products and services? How can marketing increase sales? Successful marketing is the cornerstone to a successful business, one that prospers and grows. This workshop is focused on understanding the essential concepts of marketing and the practical principles and tools that professional marketers use.
Tools and concepts to be discussed include:

  • What is a steeple analysis and how to use it?
  • What is a SWOT analysis and how to use it?
  • Identifying strategies for finding and keeping customers.
Objectives

This workshop will provide you with a focused understanding of the essential concepts of marketing and the practical principles and tools that professional marketers use.

Designed for

This workshop is designed for the marketing department and professional marketers.

Follow On Programs:

Internet Marketing Strategies

Developing a Marketing Plan

Implementing a Marketing Plan

Making Better & Faster Decisions

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