The purpose of this workshop is to enable you to better maximize on the markets that you’re already in and tackle the new markets that are lucrative for your business. It will show you the different methods to use for different markets in order to get the best out of every market your business operates in.

This workshop is targeted at marketing managers, HR managers, Sales managers and supervisors and any manager who deals with markets.

By the end of this workshop you will be able to:

• Quantify the market size and create forecasts for existing or proposed solutions in specific areas
• Compare scenarios and make informed decisions about business models, geographic focus and solution features
• Create credible business cases that track performance and secure internal funding and support