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Developing Customer Retention Programs

Sales, Marketing and Customer Service

Offered on Demand
Duration: Bite Size AM

Workshop Description

Developing Customer Retention Programs: Turning Complainers into Partners

“Bite-Size” workshops are three (3) hours long and designed to provide the maximum value in the minimum time.

An organization devoted to provision of high-quality products and services should distinguish the importance of customer feedback as a significant source of information, crucial for constant development in customer service. If customer satisfaction measurements are to be meaningful, the organization must have an accurate and reliable customer retention program in effect. This workshop is focused on:

  • Retention Through Recovery
  • 8 Commandments of Superior Customer Service & Retention
  • Service Quality: The Role of Complaints in Total Quality Management
  • 5 Principles For Turning Complainers Into Partners



This workshop will focus on techniques to develop excellent customer service and increase customer retention.

Designed for

This workshop will benefit professionals in customer service, marketing departments, managers, entrepreneurs and businessmen.

Follow On Programs:

CRM: Customer Relationship Management

Customer Service Equals Revenue

Developing a Marketing Plan

Financial Expertise for the Aggressive Professional Module A (FFNFM)


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