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Attracting & Retaining Key Accounts: Key Accounts Management (KAM)

Sales, Marketing and Customer Service

Start Date: 17/12/2015
End Date: 19/12/2015
Duration: 3 Days 9 AM - 5 PM Certification

Workshop Description

Attracting & Retaining Key Accounts: 
Key Accounts Management (KAM)

If 80% of your revenue comes from your top 20% Key Accounts, how much are they worth to your bottom line? What will it cost you if your sales staff isn’t able to meet Key Account expectations? How will you benefit if all your clients and prospective clients are treated as key accounts?


 This workshop aims at providing you with the capabilities to improve your customer relationships and distinguish key accounts and managing them according to specific tools and plans.

Designed for

 This workshop would benefit managers and executives who are responsible for revenue generation and profit development, and any person who is interested in better understanding of key account management and how it would sharpen their competitive edge in the marketplace.

What you will learn

By the end of this workshop you will be able to:

  • Learn how to better manage customer relationships
  • Develop long term relationships
  • Increase confidence in managing key accounts
  • Be able to prioritize key accounts
  • Determine the needs of targeted customers
  • Learn to adopt a strategic key account plan for a specific customer

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