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Big Data

Psychometric Accreditation and Certification Programs

Start Date: 17/9/2015
End Date: 17/9/2015
Duration: 1 Day 9 AM - 5 PM Certification

Workshop Description

Big Data - Part I


Big Data & CRM Analytics identifies what really motivates your customers, when to talk to them and what to talk about. By combining the rich attitudinal data from surveys with your customer behavior data, you can identify which customers to prioritize for retention and development. We can show you how to invest your marketing funds more effectively. Distinguish how long each customer is likely to continue spending with you and what they might buy next.

CRM Analytics model helps you drive customer value, optimize your marketing spend, and maximize the ROI from your one-to-one investments.


This workshop‘s objective is to focus more about modeling customer churning and how to solve this problem using statistical modelling and predictive analytics. It will highlight about how to calculate the customer life time value as well and how to manage unprofitable vs profitable customers.

Designed for

This workshop is addressed to all Data analysts / Marketing Analysts and Data Scientists.

What you will learn

At the end of this workshop, you will become knowledgeable at uncovering needs of applying CRM analytics on customer database, this workshop will widen the road of allowing to think strategically when put in front of any complex business situation, it will strengthen your skills and abilities to become solid in your consultative approach when discussing about customer churning and modeling this propensity over time with ways of implementation.


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