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Marketing and Selling Retail Banking Services and Products

Sales, Marketing and Customer Service

Offered on Demand
Duration: 2 Days 9 AM - 5 PM

Workshop Description

Marketing and Selling Retail Banking Services and Products

What will it cost you if you had no marketing strategy for your banking services and products? What selling techniques could be used to close deals and overcome objections? What will you benefit if sharp marketing and selling methods were used leading to increased customer retention?



This workshop will provide you with inspiration and innovation in techniques and processes to win and retain new customers.

Designed for

This workshop is designed to middle managers in retail banking business enterprises who wish to become the identifiers and interpreters of change so that their businesses may grow substantially as a result of their actions.

What you will learn

By the end of this workshop you will be able to:

  • Develop personal powers and capabilities to identify, innovate and implement new techniques.
  • Increase one’s personal worth and value to the business that currently employs you.
  • Enjoy innovation and enhancement rather than remain doing the same thing in the future as in the past.
  • Provide a firm foundation and platform for continued growth in new products and services for your existing and new customers.
  • Show and provide evidence of added value benefits to existing and future customers so as to enhance the image of brand values and reputation of the business you represent.
  • Use innovative marketing and sales techniques so as to attract and persuade the customer to use your services in preference to their existing retail banking services provider.
Follow On Programs:

CRM: Customer Relationship Management

Up-selling & Cross Selling by Asking the Right Questions

Overcoming Objections & Closing Sales

Developing a Marketing Plan

Professional Selling Skills (Getting Yourself Powered up): Hallmark 1

Discover How to Increase Sales


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