The aim of this course is to provide you with guidelines for building brand extensions and releasing a brand. By applying the information in this program you will be able to create a brand and a secondary or sub-brand, identify reasons new products might fail, and launch a brand nationally or internationally.

The target audience for this series is brand managers product managers and marketing personnel who wish to learn to interpret the potential effects of various brand strategies and tactics and assess the value of any type of brand.

By the end of the course, participants will be able to:

• Select characteristics of a good brand name or brand mark.
  
• Create a brand vision.
  
• Create a sub-brand.
  
• Given a scenario analyze why your new product failed.
  
• Identify the types of brands.
  
• Select branding strategies.
  
• Identify guidelines to create a strong brand
  
• Match ways to identify brand competition with descriptions of each.
  
• Given a situation identify the action that is being taken to protect a brand.