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How to Develop, Write and Present Materials for the Media™

Business Development

Offered on Demand
Duration: 3 Days 9 AM - 5 PM Certification

Workshop Description

How to Develop, Write and Present Materials for the Media ™

Good communication is as stimulating as black coffee and just as hard to sleep after –

Anne Morrow Lindbergh



Complete the Manager`s Toolkit and

better guarantee your organization`s success.

7 Programs (USA International Certification)






What Is It about?

Whether you are a business owner, a business manager, or someone wishing to promote your organization, you will need to deal with various forms of media in order to communicate your message. Media coverage is one of the most efficient ways to get people from all over the world to recognize, understand and desire your products or services. The path to demand from potential consumers-your final destination- has a logical sequence; a good road map will allow you to reach your goal with less hassle and frustration. This workshop explains essential rules and strategies that you will need in order to develop a simple, yet valuable, ‘road map’ to a successful business.

Program Content:

This program introduces the different methods you can use to communicate your message. It helps you understand the language and the format to be used. It also shows how the media can affect the process of encoding and decoding the message to be sent.

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This program will offer a basic understanding of the various media options available in today’s competitive world. You will gain insight to the methods and techniques necessary to take advantage of the media to get your message to the right target audience at the right time and using the correct language.

Designed for

This program is targeted to business managers, business owners and all those who take part in communicating the messages of the organization.

What you will learn

By the end of this program you will be able to:

  • Differentiate between the various media available
  • Understand the correct format for press releases, newspaper advertising, etc…
  • Understand the language to be used to create awareness, desire and demand for your products
  • Determine correct visual aids to enhance your organization’s message
  • Maintain a consistent corporate identity
Follow On Programs:

How to Develop, Write and Present a Business Plan ™

How to Develop, Write and Present Feasibility Plans™

How to Develop, Write and Present Marketing Plans™

How to Develop, Write and Present Sales Plans™

How to Develop, Write and Present Persuasive Proposals™

How to Develop, Write and Present Professional Reports™


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