This workshop will walk you through a structured process to prepare you for the development of your sales plan. You will get a complete understanding of the techniques necessary to analyze competitive positioning, sales capabilities, promotional capabilities, distribution strategies, and the best ways to employ the Internet.

This workshop is intended for managers and executives who want to improve sales in the organization.

By the end of this workshop you will be able to:

• Identify the strategic objectives
  
• Assess prior sales performance
  
• Segment your customers
  
• Develop territory action plans
  
• Develop key accounts plans
  
• Measure and monitor results
  
• Establish your annual sales planning cycle
  
• Write the executive summary