Setting Advertising Objectives and Writing an Effective Brief
What is an advertising objective? Why is writing a brief necessary? What is the risk to you and your organization if your brief is incomplete? What are the components of an effective brief and how do all the different targets and goals fit into one unified plan? These are the issues addressed in this one day workshop designed to help you identify, prioritize and organize objectives within a larger framework as well as writing a coherent and accurate brief.