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Setting Advertising Objectives and Writing an Effective Brief

Sales, Marketing and Customer Service

Offered on Demand
Duration: 1 Day 9 AM - 5 PM

Workshop Description

Setting Advertising Objectives and Writing an Effective Brief


What is an advertising objective? Why is writing a brief necessary? What is the risk to you and your organization if your brief is incomplete? What are the components of an effective brief and how do all the different targets and goals fit into one unified plan? These are the issues addressed in this one day workshop designed to help you identify, prioritize and organize objectives within a larger framework as well as writing a coherent and accurate brief.









This workshop will teach the participant which areas to target when selecting advertising goals as well as how to tie them all together under a unified vision or purpose.

Designed for

Setting Advertising Objectives and Writing an Effective Brief is beneficial to marketing and communication departments. Furthermore, this program will benefit anyone seeking to set advertising objectives that are clear and measurable, as well as, ensuring that the brief written will capture attention and focus efforts towards the best course of action to achieve these objectives.

What you will learn

By the end of this workshop you will be able to:

  • Set and organize advertising objectives
  • Think strategically about branding, positioning and achieving direct response from the targeted audience
  • Write a brief that can eventually branch out into a project
  • Lead a team discussion and incorporate everyone’s voices and ideas into a brief
  • Incorporate client insight and feedback into a brief
Follow On Programs:




Developing a Marketing Plan




Financial Expertise for the Aggressive Professional Module A (FFNFM)






Implementing a Marketing Plan







Marketing Superstar: Best Case Practices







Professional Marketing


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