This workshop will teach the participant which areas to target when selecting advertising goals as well as how to tie them all together under a unified vision or purpose.

Setting Advertising Objectives and Writing an Effective Brief is beneficial to marketing and communication departments. Furthermore, this program will benefit anyone seeking to set advertising objectives that are clear and measurable, as well as, ensuring that the brief written will capture attention and focus efforts towards the best course of action to achieve these objectives.

By the end of this workshop you will be able to:

• Set and organize advertising objectives
  
• Think strategically about branding, positioning and achieving direct response from the targeted audience
  
• Write a brief that can eventually branch out into a project
  
• Lead a team discussion and incorporate everyone’s voices and ideas into a brief
  
• Incorporate client insight and feedback into a brief