Managing Your Corporate Image
Does you corporate image help generate revenue or does it hurt your ability to compete in your market? How do your customers and potential customers perceive your organization? What needs to be done and/or changed for your products and services to be the first choice? Your Corporate Image is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your corporate image and brand must reflect the heart and soul of your products, and offer a promise that you can live up to.