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Managing Your Corporate Image

Sales, Marketing and Customer Service
Any

Offered on Demand
Duration: 2 Days 9 AM - 5 PM

Workshop Description

Managing Your Corporate Image

Does you corporate image help generate revenue or does it hurt your ability to compete in your market? How do your customers and potential customers perceive your organization? What needs to be done and/or changed for your products and services to be the first choice? Your Corporate Image is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your corporate image and brand must reflect the heart and soul of your products, and offer a promise that you can live up to.

Objectives

The workshop will focus on understating and following the complete process of Managing your corporate image from the creation to the assessment of outcomes recognized. It will also emphasize on how to position your brand, build loyalty and maintain your image by using effective monitoring and evaluation tools.

Designed for

This workshop is targeted to Marketing managers and all middle and upper managers, executives, business owners and entrepreneurs.

What you will learn

By the end of this workshop you will be able to:

Define what a corporate image is and what branding is about
Define various types of brand architecture and brand extension options
Identify your brand’s products, the features, benefits and values of those products
Write a mission, vision, and style statement for your corporate image
Describe the basics of positioning a brand
Understand the basics of creating a corporate image as a visual identity, including a brand name, slogan, and logo
Help your employees live the corporate image by empowering them to be ambassadors and creating strong brand touch points
Effectively plan an internal and external brand launch
Monitor and evaluate your corporate image and brand, and understand how to respond to the results