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Transforming Consumer Insights into Profitable Marketing Strategies

Sales, Marketing and Customer Service
Any


Offered on Demand
Duration: 1 Day 9 AM - 5 PM
  

Workshop Description

Transforming Consumer Insights into Profitable Marketing Strategies

 

Is your marketing unsystematic? Have you successfully set measurable market targets in the past? Are your market stable and your market position secure? Do you really know what your customers think of you? How will your organization create awareness of who you are and what you offer to your market? How will you differentiate yourself from competitors? What will it cost in lost sales and opportunities if your marketing strategy is wrong or poorly implemented?

 

Objectives

This workshop will draw on the principles and effective practices of successful marketing to help you further develop your talent and ability in the field. The workshop is designed to teach a range of practical skills used by marketing experts. You will be introduced to proven marketing tools and key principles of marketing. By the end of this workshop you will take away essential skills in effective planning and implementation of strategies, both critical for those who want to be ‘serious marketers.

Designed for

This workshop will benefit all Managers and employees who already have or want to have a career in marketing.

What you will learn

By the end of the course, participants will gain the knowledge and skills related to:

  • Recognize what we mean by the term “marketing.”
  • Discover how to use low-cost publicity to get your name known.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use your time rather than your money to market your company effectively.
  • Develop a budget for your marketing activities, based on the amount of dollars you have available, and stick to your budget.
  • Identify strategies for finding and keeping customers.
  • Implementing marketing programs.
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