This workshop will draw on the principles and effective practices of successful marketing to help you further develop your talent and ability in the field. The workshop is designed to teach a range of practical skills used by marketing experts. You will be introduced to proven marketing tools and key principles of marketing. By the end of this workshop you will take away essential skills in effective planning and strategy implementation of strategies, both critical for those who want to be ‘super’ marketers.

This workshop will benefit all managers and employees who already have or want to have a successful career in marketing.

By the end of the course, participants will gain the knowledge and skills related to:

• Identify and understand the definition of “marketing”.
• Find out how to use economical publicity to become renowned.
  
• Understand how to develop a marketing plan and campaign.
  
• Use your time effectively instead of your money to market your company.
  
• Develop a budget for your marketing activities, based on the amount of dollars you have available, and stick to your budget.
  
• Identify strategies for finding and keeping customers.
  
• Implementing marketing programs.